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SPECIAL EVENT
Worldwide preview IMAGTP presentation The CRYENGINE technology applied to architecture
"Applying Videogame technologies to architecture and urban planning communication." 19:30 - 20:30 Salle Camille Blanc Free entrance with invitation Speakers: Jean-Baptiste Reynes CEO IMAGTP Cevat Yerli CEO CRYTEK Should the future of communication about architecture and urban planning projects come from the videogame development? That’s actually what we bet at IMAGTP and it is therefore the reason why we have set up a business partnership with CRYTEK GmbH making it finally possible to design, visit and modify a 3D project, in real time. Imagine a 3D computerized model which can carry on and integrate the successive evolutions of your project, being a decision making tool as well as a public communication support and allowing an easy and full understanding of the project and its stakes. All that is now possible thanks to the unique possibilities coming from the videogame world.
As a matter of fact, the videogame technology is presently making a new jump ahead. Still a lot more realistic, playing with always more elaborated light simulations in real time, the new software version developed by CRYTEK GmbH raises the 3D Virtual Interactive Model up to a level of realism never reached so far. So, the purpose of our presentation is to show you all what can be brought by the Virtual Interactive Model all along a project process and how CRYTEK technology innovations can offer fantastic new openings.
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